SS Beauty, which is a part of Shoppers Stop department stores, has recently opened its largest beauty store in Kolkata, India. Spread over 9,000 square feet at the Quest Mall, the store is an important moment for the beauty industry. Biju Kassim, the CEO of beauty at Shoppers Stop, mentioned that the brand has a responsibility to grow the category and that it was a leap of faith to think about a 9,000 square feet beauty store until recently.
Kolkata is an important market for the company, and it was a combination of factors that led SS Beauty to launch its fourteenth store in the city. The company’s number one store for Shoppers Stop is located at South City Mall in Kolkata, which is why they know the market well. Proximity to the Northeast of India and Bangladesh makes Kolkata an ideal destination for the brand.
The Quest Mall is a perfect fit for the beauty store due to its mix of premium and luxury brands. The beauty business currently contributes about 18 percent to Shoppers Stop’s annual revenue, and SS Beauty aims to increase that to 20 percent in the near future and 25 percent in the mid-term.
Shoppers Stop plans to add about 30-35 stores in 12 to 18 months across Shoppers Stop, SS Beauty, and boutiques. In the next 18-30 months, they plan to add some 70 to 75 stores, in line with their expansion targets.