Notice fine adornments, and individuals would seldom consider out the crate. Valuable sparklers and the sought after yellow metal – extraordinary bits of gold and precious stone gems – frequently top the need rundown of optimistic buyers as these are costly and select. However, few would put the amazing ‘moon metal’ comparable to gold or know the value of real silver and its persevering through esteem.
“There are so many misconceptions around silver. People think it is not as valuable as gold, tarnishes quickly and does not last long,” said Sachin Shetty, prime supporter of the silver gems brand GIVA.
Set up in 2019 by Shetty, Ishendra Agarwal and Nikita Prasad, the Bengaluru-put together D2C brand is with respect to a mission to glitz up silver as the genuine staple and offers a differed assortment of reasonable fine gems in a great many stylish plans.
GIVA started its process by making and selling silver gems on its site. However, soon, it began making exquisite mark pieces utilizing gold (18K) and oxidized silver and various valuable and semi-valuable gemstones like marcasite, zircon and that’s only the tip of the iceberg. Its assortments of wristbands and neckbands, rings, studs and anklets carried pizazz and class to ordinary fine adornments.
GIVA professes to have served more than 1 Mn clients and is recorded on many go-to commercial centers like Amazon India, Myntra, Flipkart and Nykaa. It is likewise extending its disconnected presence and is as of now accessible in 20 urban communities. The D2C fine adornments brand plans to arrive at INR 250 Cr in FY23, said Shetty.